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Meet The Founders

Organic Pillow

Meet Sardór

I love talking to our fans and S&B Believers and learning about their experience with wool.
In my free time, I love spending time with my wife and my two amazing kids.
P.S. You can find me on You Tube impersonating Scarface. I love acting and singing and wouldn’t mind a role with my Hollywood heroes: Arnold, Sly Stallone, Van Damme, and Al Pacino.

Organic Wool Pillow

Meet Sarvár

I am blessed to have found what I love to do early on in my life.
I was inspired by our parents and their experience with Merino wool in Kyrgyzstan and how it changed everyone’s lives for better. The more I learned about Merino sheep and their prized wool, the more I was mesmerized. I remember spending 16 to 18 hours a day just researching about it and I couldn’t resist it because I loved it and felt connected to it very strongly. It was a real fiber, often referred to as God’s Miraculous Fiber.
To this day, I believe that wool and cotton are the best fibers to sleep on and it is our ultimate quest to bring the magic of Merino wool back to our S&B fans around the world.

Evan Carmichael and S&B Brothers Rocking It