Bedding Producers Enjoy Robust Market, Best in Years

LAS VEGAS — The bedding industry enjoyed a robust market here, the best for the category in years, some leading exhibitors said.

Tempur Sealy International did well with its new Tempur-Pedic Breeze lines and a revamped Stearns & Foster line, said Rick Anderson, president of Tempur Sealy, North America. He was impressed with the “excitement and enthusiasm” in the company’s showrooms.

“We were really pleased with the interest in our upgraded Perfect Sleeper, SleepTrue and opening price point iComfort models,” said Andrew Gross, executive vice president of marketing at Serta. “Retailers are also impressed with the strong values we are delivering with our new adjustable base program. This should drive higher attachment rates for our retailers.” Fast-growing bedding producer Ashley enjoyed a strong market, said Brad Rogers, senior vice president of Ashley Sleep and Sierra Sleep. “We were slammed,” he said.

“We had a fantastic market,” added David Binke, CEO of King Koil. “Everyone who came into the showroom — a record number of retailers — commented on the re-energized King Koil. Our new products were very well-received, with retailers calling them fresh, exciting and great values at the upper end of the market.”

Natura introduced a revamped health and wellness line retailing from $999 to $2,999.

“The reception has been fantastic,” said Natura’s Ralph Rossdeutscher, the original developer of the Natura line. “Retailers love the products, which are nice and clean, and the feels are awesome. We have a good range of products, including firm, with the majority in medium to plush designs. All have latex.”

Eclipse did well with its two new Hemingway mattress lines, the first updates to the line in several years.

“We had a constant flow of traffic in our showroom,” said Stuart Carlitz, CEO of Eclipse, which includes the Hemingway brand in its portfolio. “This was one of our best Las Vegas Markets. Our success came from a combination of our momentum, the additional showroom space we added this market, our strong new products and our new licensees.”

Glideaway also did well, said Dan Baker, executive vice president of sales, marketing and merchandising. “We had a really good market. We got a lot of commitments from the big guys.”

Nectar Sleep, an online mattress retailer making its first Las Vegas showing, had a booming market, said Bob McCarthy, head of retail distribution.

“Market far exceeded our expectations for traffic and interest,” he said. “We had unbelievable traffic — close to 300 retailers.”

“This was the busiest market we’ve ever had,” said Shaun Pennington, president of Diamond Mattress. “We have a new message. Our story is fresh. We are not just selling a mattress. It’s about the importance of sleep.”

“The quality of buyers is way up,” said Colin House, CEO of Intellibed. “We had more serious people looking at Intellibed.”

“We’ve written more orders this show than at past shows,” said Sarvar Azimovich, co-founder of Sleep & Beyond, a sleep accessories supplier showing at the Specialty Sleep Assn. showroom. “We had quality traffic.”

“Traffic was absolutely terrific,” said Brian Phillips, co-founder of Swiss Bliss Mattresses, which also exhibited in the SSA space. “We spent more money to drive traffic and it paid off.”

“We had a busy market and saw the who’s who of retailers here,” said Mike, Zippelli, CEO of Classic Brands. “The disruption in the industry has retailers looking to make sure they can get the product they need. We’re continuing to grow and taking market share from players that don’t have the solutions retailers are looking for.”

“Our high-end product continues to resonate with retailers, and we saw Top 100 players and independent dealers, all of whom were looking for luxury goods,” said Frank Hood, Kingsdown’s CEO. “Traffic this market was one of the best the category has seen in some time. Our style-forward designs are also resonating with consumers, and retailers are relying on us to continue our fashion-inspired looks to add excitement and sales to their floors.”

Source: Furniture Today

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